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Marketing Automation

Create targeted marketing campaigns that drive guest engagement and retention.

 Leverage guest data to tailor outreach

Fully automate email and mobile campaigns

Eliminate ineffective mass marketing

Integrate into FOH, Online Ordering, and Loyalty

Why is targeted marketing so important for your business?

Collecting data about each guest is necessary, but putting that data into action will ultimately be what powers retention and long-term revenue. Unfortunately, many restaurants aren’t able to quickly and efficiently use the customer data they’ve collected. Without this data, marketing campaigns are impersonal and conversion rates low. The TableUp platform has a built-in marketing automation tool that allows you to use guest profiles to quickly segment your customer base and send targeted promotions.

With Marketing from TableUp, you can…

  • Store guest data including preferences, historical spend, and loyalty activity
  • Leverage guest data to create tailored marketing campaigns
  • Distribute messages via email and mobile push notification
  • Customize campaigns within minutes
  • Fully automate the distribution of campaigns
  • Analyze performance and conversion campaign metrics
  • Utilizes guest data collected from Front of House, Online Ordering, and Loyalty
  • Store guest data including preferences, historical spend, and loyalty activity
  • Leverage guest data to create tailored marketing campaigns
  • Distribute messages via email and mobile push notification
  • Customize campaigns within minutes
  • Fully automate the distribution of campaigns
  • Analyze performance and conversion campaign metrics
  • Utilizes guest data collected from Front of House, Online Ordering, and Loyalty

Why is targeted marketing so important for your guests?

The restaurant industry is so incredibly competitive that even an amazing dining experience doesn’t necessarily mean your guests will return. They need to be continually engaged if your restaurant is to remain top of mind. Unfortunately for many guests, this means receiving an occasional, generic mass email, but the TableUp platform captures guest data across all touchpoints and offers tailored promotions and events based on previous engagement.

With Marketing from TableUp, your guests are…

  • Receiving tailored promotions based on previous spending and other activity
  • Encouraged to visit prior to a birthday, anniversary, or other personal event
  • Engaged through both email and mobile push notifications
  • Able to redeem loyalty rewards directly via the marketing communication
  • Can be offered promotions exclusive to the channel (i.e. online ordering only)

Want to see the Marketing module in action?

Our team of restaurant experts would love to learn more about your business and schedule some time to demonstrate how the TableUp Marketing module can help you drive significant guest revenue and retention.

Boost the effectiveness of your messaging – but without all the hassle

Check out our Best Practices Guide for more on how to make your marketing work for you without it constantly being at the top of your mind.

Download the Guide

Boost the effectiveness of your messaging – but without all the hassle

Check out our Best Practices Guide for more on how to make your marketing work for you without it constantly being at the top of your mind.

Maximize Guest Retention and Revenue

The Marketing module is part of the TableUp Guest Retention Platform that allows restaurants to provide a seamless guest experience across multiple touchpoints. To explore the other modules in the platform, please select one below.

Manage FOH operations quickly and efficiently

Offer both take-out and dine-in options

Create customized loyalty programs

Distribute tailored marketing campaigns

Manage FOH operations quickly and efficiently

Offer both take-out and dine-in options

Create customized loyalty programs

Distribute tailored marketing campaigns

© TableUp 2018

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